THE MARVILLA COLLECTION

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Images © Studio Eight 2025, © Luisa Bravo 2024

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The Marvilla Collection is a luxury real estate portfolio set in the heart of Marvila, Lisbon’s emerging creative hub. My role was to craft an editorially sophisticated, culturally attuned voice for the brand—blending art, architecture, sustainability and urban renewal into compelling narratives across Instagram, LinkedIn and digital campaigns.

From concept to execution, I led storytelling efforts highlighting the district’s transformation, exclusive amenities, and lifestyle appeal. I also developed a distinct voice and strategy for Marvilla House—the Collection’s private members' club—creating content that conveyed intimacy, exclusivity and creative energy, while positioning it as the beating heart of the community. Working across social strategy, digital ad copy and launch event messaging, I contributed to the success of a campaign designed to drive leads and long-term brand equity.

  • Digital curation, editorial brand development, luxury copywriting, cultural storytelling, cross-platform strategy.

  • I developed a refined, culturally attuned tone of voice that reflects Marvila’s creative energy. From naming the project to writing long-form and social content, I brought coherence and polish to this luxury brand.

  • I crafted content that positioned the collection as more than real estate — it’s a future-focused way of life. My work helped drive awareness and sales, especially through storytelling tied to local culture, architecture and regeneration.