IVY DÉCOR & Design
Ivy Décor & Design is a boutique interior studio known for creating timeless, feminine spaces with layered neutrals and a calm, curated aesthetic. As both Marketing & Copywriting Lead and Interior Design Assistant, I played a dual role—shaping the brand's voice online while contributing to the visual direction of its projects in real life.
Driven by a personal passion for interior design, I worked closely with the founder to ensure every aspect of the brand—from Instagram captions to furniture selections—reflected a cohesive, elevated point of view. I helped with styling choices, sourcing materials, and assisting on-site, all while developing the brand’s tone of voice and content strategy across digital channels.
I wrote website copy, campaign messaging, product descriptions, and blog content that not only reflected the studio’s refined aesthetic but also deepened its resonance with an audience seeking bespoke interiors. Through thoughtful storytelling, I turned visuals into emotion-driven content that drove an increase in engagement and helped the brand grow a loyal, inspired community
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Interior storytelling, lifestyle copywriting, founder-led brand voice, audience resonance.
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I shaped Ivy’s brand tone into something that felt soft, elegant, and intentional — mirroring the founder’s design philosophy in every piece of content.
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From product descriptions to campaign slogans and social media captions, I wrote with both aesthetic and emotional resonance — helping the brand grow its online following and engagement by 50%.
